About
Finding value. Taking it further.
Around the world, there are many outstanding products still unknown in Japan, and many others whose value has yet to be fully communicated.
YOIN uncovers what makes each one valuable and brings it to people and markets in the way that works best.
We connect the world with Japan, delivering value that stays with people.
価値を見出し、その先へ。
世界には、まだ日本で知られていない優れた商品や、十分に価値を伝えられていないモノが数多くあります。
YOINは、その一つひとつが持つ価値を見出し、最適な方法で人と市場へ届ける会社です。
世界と日本をつなぎ、心に残る価値を届けていきます。
Our Philosophy
Finding value, and leaving an impression that lingers.
What matters to us is finding the inherent value of each product and brand, and conveying its appeal accurately to the people who need it.
Passing existing value on to the next person. Bringing new value created around the world to Japan.
Our businesses take different forms, but what matters to us stays the same.
Our work does not end when a product is delivered. We care about the satisfaction and experience that remain afterward. That is what “delivering value” means to YOIN.
Contact UsWhy We Do This Work
Bringing undiscovered value to the people who need it.
Around the world, many products born from excellent technology and ideas are still unknown in Japan.
At the same time, products already on the market also hold value that has yet to be fully realized.
We find that value, work out how to convey its appeal accurately, and deliver it to the people who need it.
By connecting products with people, and the world with Japan, we create opportunities to discover new value. We see this as YOIN's role.
We want to find things of value and share their appeal with more people.
Since we started our business in 2019, we have given every product careful attention, assessing its value and delivering it to our customers.
Along the way, one thing became increasingly clear to us: good products are not always as well known as their value deserves.
When we look around the world, we find many excellent products, born from outstanding technology and ideas, that are still almost unknown in Japan.
We want to connect those products and brands with the Japanese market, convey their appeal accurately, and help more people discover them.
Rather than simply sourcing and selling products, we approach the Japanese market from the manufacturer's perspective and work to build products and brands that people will love for years.
Our company name, YOIN, comes from the Japanese word for a feeling that lingers after an experience. It expresses our wish to leave that feeling with people through our products and services.
We will approach every task with integrity, so that we can become a bridge that both manufacturers around the world and customers in Japan can trust.
Yuto Nishimura Representative Director, YOIN Inc.
Company Profile
Connecting the world with Japan. Bringing products of value to more people.
YOIN brings overseas brands and products to the Japanese market and runs a pre-owned brand-name goods business, finding the value in each product and delivering it to the people who need it.
- Company Name
- YOIN Inc.
- Founded
- 2019
- Incorporated
- May 2025
- Representative Director
- Yuto Nishimura
- Address
- Nishi-Shinjuku Mizuma Building 2F, 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan
- info@yoin-inc.com
History
Since our founding in 2019, we have connected products with customers, mainly through e-commerce. Building on the sales and operations experience we have gained, we have now expanded into bringing outstanding products from around the world to the Japanese market.
- 2019
- Launched an e-commerce business focused on pre-owned brand-name goods
- 2020
- Expanded product range and sales volume
- 2022
- Expanded sales channels to multiple e-commerce platforms
- 2024
- Strengthened operations as the business grew
- 2025
- Incorporated YOIN Inc.
- 2026
- Began bringing products from overseas manufacturers and brands to the Japanese market
Location
Nishi-Shinjuku Mizuma Building 2F, 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan