Services

Connecting the world with Japan. Bringing products of value to more people.

世界と日本をつなぎ、価値ある商品をより多くの人へ。

GLOBAL BRANDS & REUSE

・Business

Our Business

01 | Global Brand Business

Bringing Overseas Brands and Products to the Japanese Market

We build direct partnerships with manufacturers and brands around the world and bring outstanding products to the Japanese market.

We design sales and marketing strategies for Japan to suit each product and brand, and use channels such as crowdfunding and e-commerce marketplaces where appropriate.

Our goal is not short-term sales.

By accurately communicating each product's value and appeal in Japan, building awareness, and turning that awareness into ongoing sales, we work with manufacturers to build their brands over the long term.

01Discover outstanding products from around the world
02Launch them in ways suited to the Japanese market
03Build awareness of each product
04Turn awareness into ongoing sales
05Grow the brand in Japan alongside the manufacturer

・01 | Global Brand Business

Why Partner with YOIN

なぜYOINなのか

A partner in expanding the possibilities for brands in the Japanese market.

YOIN does more than import and sell products. We share the manufacturer's perspective and work with an eye toward everything from building awareness in the Japanese market to sales and the brand's sustained growth.

Hands lifting a ceramic container out of a cardboard box

A ceramic mug, wooden spoon, glass bottle, linen cloth and notebook laid out on a desk by a window overlooking Tokyo

Japanese E-commerce Experience

日本市場で培ったEC運営経験

Since our founding in 2019, we have run an e-commerce business in Japan, handling the operations it requires end to end, from product sales and customer service to product management and logistics. We bring that experience to launching products in the Japanese market.

Market Strategy

商品に合わせた日本市場戦略

Based on the characteristics of the market and the product, we work out the right approach for launching each product and brand in Japan. Rather than a one-size-fits-all way of selling, we tailor sales and marketing to the target audience and the product's strengths.

Marketing & Sales

認知拡大から販売まで

Using crowdfunding, e-commerce marketplaces, advertising, PR, and other channels as needed, we convey each product's appeal in the Japanese market in ways that lead to greater awareness and sales.

Long-Term Partnership

長期的なパートナーシップ

Our goal is not a relationship that ends after a single sale. We value long-term partnerships in which we work with the manufacturer to build the brand in the Japanese market and turn that into ongoing sales and growth.

02 | Reuse Business

Pre-owned Brand-Name Goods

Overhead view of bags, wallets, card cases, and scarves laid out

Since our founding in 2019, we have run a reuse business focused mainly on pre-owned brand-name items.

We handle every step in-house, from sourcing and inspection to cleaning, sales, shipping, and customer support, and have delivered many items to customers, mainly through e-commerce.

We assess the condition and value of every item individually, and take care to deliver each one in a condition the next owner can use with confidence.

We now apply the experience we have built in e-commerce sales, product management, and customer service across YOIN's businesses.